NFC Divisional Playoffs - Dallas Cowboys v San Francisco 49ers

The divisional weekend brings together an average of 37.1 million viewers

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All four games of the Divisional Round weekend went very well, as they always do.

This year, they have performed better than any quartet in the last eight post-season games except for two of them – 2012 (the 2011 season) and 2015 (the 2014 season).

The average viewership, by league, was 37.1 million. This is an 11% increase in audience size from the five-year average from 2018 to 2022.

In the lead, Cowboys-49ers, with 45.7 million average viewers on Fox. That’s a 7% increase from last year’s Sunday night game (Bills-Chiefs) and second-largest attendance in the Divisional Round, behind only the January 2017 game between the Packers and Cowboys, which attracted 48.5 million.

The Bengals-Bills on Sunday afternoon racked up 39.3 million for CBS, down 2% from the Rams-Bucs in 2022.

Jaguars-Chiefs on NBC drew 34.3 million, an 11% increase from the Bengals-Titans a year ago.

Entering the year was the worst game of the weekend. Saturday night’s 38-7 bust of the Giants by the Eagles drew an audience of just 28.6 million, a steep 22% drop from last year’s Saturday night game between the 49ers and the Packers.

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